AEROMOBILITIES

Iñigo Sánchez-Fuarros (Antropoloxía)

This edited collection advocates for a critical exploration of the intersections between

corporate branding, cultural governance, and tourism in (post)colonial flag carriers,

conceptualizing the airplane as a chronotope—an element symbolizing political and cultural unity while imaginatively connecting dispersed spaces.

Through diverse case studies across geographical locations, the volume examines how

commercial air transportation's interstitial spaces negotiate or contest the colonial past and empire legacies. It aims to comprehend the narratives of modern Western empires as products of concrete social and cultural negotiations, often embedded in the discussed airlines' cultural policies and branding strategies. Contributions focus on issues like the instrumentalization of intangible cultural heritage, promotion of diversity, marketing strategies through social media, and connections between dispersed communities.

This collection sheds light on how cultural governance and corporate branding articulate

identities, either contesting or asserting received narratives in diverse social and cultural

contexts across nations, including Thailand, France, Australia, Brazil, Mexico, Belgium,

Angola, Argentina, Jamaica, Turkey, and Lebanon.

Advertisement. Air mobilities. Airlines. Belonging. Borders. Colonial legacies. Corporate. Branding. Cosmopolitanism. Cultural diplomacy. Cultural hegemony. Cultural heritage. Cultural stereotypes. Cultural transformation. Decolonization. Exoticism. Imperialism. Marketing strategies. Mobility. National imaginaries. Nationhood. Nostalgia. Popular culture. Sensory experience. Tourism.

19/02/2024 - 23/06/2024

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