Resumen
The value-chain model has long guided the research, management and dissemination processes of cultural heritage, both explicitly and implicitly. This model was defined in Spain during the mid-1990s, when heritage became a significant element for a sector of post-processual archaeology.The original value chain model proposed combining the production of knowledge and its transfer to the environment, in the form of heritage, thus expressing a one-way concept. It contained different evaluative instances regarding heritage entities: their informative value, their heritage value and their social value. In such a way, it was adjusted to the means of knowledge production and innovation of those days.Over the last thirty years, the emergence of a new heritage paradigm, oriented towards participation and social value, has led, on the one hand, to the generation of new heritage realities. On the other hand, this new paradigm is in line with the emergence of citizen science and community archaeology and the involvement of social agents in processes of knowledge production.Furthermore, research continues to generate different axiological models, all of which point towards a complexification of the value systems which come into play in heritage activations. In addition, the growing need to integrate heritage management with landscape management as a biocultural environment generates even more complex axiological models.These changes imply the necessity to update the value chain model in the ontological, epistemological and axiological planes. In this presentation, we shall seek to exemplify this process by way of a case study situated in Uruguay.
Palabras clave
Heritage Value Chain. Heritage Management. Social Innovation. Ontological Design. Axiological Pluralism. Uruguay.